LO1: Understand media products and the institutes that make them.

I chose 20th Century Fox as the institution that I will investigate for Education Wise.

1.      Ownership.

20th Century Fox started as an independent company which was created through a combination of two independent companies, when Twentieth Century Pictures joined Fox Film Corporation through a merger. It stayed independent until 1985, went it was bought by Rupert Murdoch of News Corporation (A conglomerate company).

20th Century Fox is now owned by the mass media corporation 21st Century Fox, which also owns Fox News Channels and Blue Sky Studios, to name just a few other media companies they work with.

2. Operating Model.

 20^th Century Fox is split into several different media sectors to produce media products to reach their demands for films, T.V. shows, etc. These are distributed by their film companies and T.V. networks.

3. Products.

20^th Century Fox is mostly recognisable for their films of different genres that are aimed at different target audiences, and their T.V. networks that present a host of their T.V. shows.

4. Market Position.

20^th Century Fox has worked on projects with Universal Pictures. Both these film companies have developed logos that have become iconic and easily recognisable, which makes them more eye-catching and noticeable when they’re displayed on film trailers, attracting audiences to the film and film company as they’ll know it made by a highly paid/praised and successful company.

5. Competitors.

20^th Century Fox is an incredibly successful film company, but has to compete with other well-known film companies such as Disney and Warner Bros. 20^th Century Fox is the largest film company after Warner Bros. Some major film companies, like MGM a Universal Pictures, may not be Fox film competitor as these companies have worked in partnerships (Co-branding?) producing films together.

Fox Networks are aired internationally and for many years has been the highest rated Broadcasting network, but their largest audiences are in America, where the Fox stations are also located. Due to this, Fox’s main T.V. competitors are other leading American networks such as ABC, CBS, NBC and HBO.

​